How FE Gives Back

Giving back is a top priority for Lan Chung, owner of Fighting Eel. Coming from very humble beginnings has taught her to value the resilience and strength of the human spirit. Nothing she earned came easy, especially building a brand from the ground up in a place that downplayed the world of fashion. 

"I've always strived for more in my life and worked hard to get it. I started working at 14 years old and haven't stopped since. Yes, the struggles, disappointments and failures came, but so did amazing opportunities, accomplishments and relationships. I am grateful for it all. When we give back, it's so that other people, nonprofits and institutions can also have more. More hope, more support and more power to change their lives and the world." 

Many of the nonprofits that we work with have a special place in the hearts of our team members. From supporting women and keiki to caring for our environment, we hope that our contributions, big and small, have made an impact on the local community. FE Cares. 


  • Shriners Hospital
  • Hawai‘i Foodbank
  • CARE for Ukraine
  • The Hawaiian Legacy Foundation
  • Kapiʻolani Medical Center for Women & Children
  • Maunalua Fish Pond
  • YWCA
  • Make-A-Wish Foundation
  • HUGS
  • Hawaii Epilepsy Foundation
  • The Institute For Human Services
  • Boys & Girls Club of Hawaii
  • ‘Iolani School
  • Women's Fund of Hawaii
  • Make Lemonade Project
  • Aloha United Way
  • Maui Food Bank
  • Maui United Way

hawaiian legacy reforestation initiative


The FE team planted 260 Native Hawaiian Milo trees in partnership with HLRI in an effort to reduce our carbon footprint, and to doing something constructive for Mother Earth as a company together.

boys and girls club hawaii


“As a Spalding Clubhouse alumnus, Lan Chung of Fighting Eel understands that every single child deserves a chance at a great future and is why she is committed to helping the Boys & Girls Club of Hawaii meet their needs. Because of the generosity of Lan and her team, even more youth on the islands of O’ahu and Kaua’i will have access to life-changing programs and services,"

– Amanda, Panyarat, Events Manager. 

womens fund hawaii


"As a dedicated supporter of Women’s Fund of Hawai‘i, Fighting Eel's donation funded one of our grant programs and helped make a positive impact in our community. Their generous donation and continuous support through multiple contributions to our organization's auctions have been instrumental in furthering our mission.We look forward to 20 more years of partnering with you to help women in need,"

– Aleeka Kay Morgan, Executive Director.